Marina is an experienced business leader with a blend of commercial, digital and marketing experience, with particular expertise in digital product development, e-commerce, content and subscription business models.
Her career focused on building big consumer audiences and growing the revenue streams of high profile brands such as FHM, Q, heat and Empire, Nursing Times, Broadcast, Screen International winning several industry awards for best launched, best marketed magazines and most innovative brand extensions.
As Head of Online at Which? Marina drove the success of which.co.uk, taking a small ISP group of 35k, transforming the marketing, business model and content strategy to deliver 200k subscribers in less than 2 years. She led The Big Switch, May 2012 – the first ‘reverse auction’ group collective purchase in gas and electricity. Pioneering in the UK, it had massive impact on the industry and was a great success for Which?
Marina also has significant experience working as a digital, marketing and business development consultant working with flagship brands as well as small start-ups.
She is currently MD at Cronycle and can be contacted on 07714 139 246