Sally has been working in digital publishing technologies since 1999 when she first joined the Guardian. Having played a key role in the launch of the Times and Sunday Times paywall she went on to set up FEB Digital a boutique product development consultancy who work with a wide range of organisations (from start ups to blue chips) to build out their digital publishing strategies. Sally tends to specialise in digital publishing and content monetisation but her experience covers consumer facing content websites and apps (iOS, Android, mobile, tablet), paid content journeys, B2B publishing tools, and implementation of all sorts of business systems. Over the past 18months FEB have helped with the design and launch of new products for Which?, EMAP, BT Sport, King’s College and Coca Cola amongst others.
Sally is such a firm believer in the future of digital that she has also set up her own (currently) digital only publishing company – 450 Degrees. The first of their children’s book apps (Crazy Colours) by her brother, Rob Foote, was quietly launched earlier this year and the first in the craft series, How to Knit, is due out in the next few weeks. Sally is using her publishing company to test out new business models by taking advantage of the do-it-yourself technologies that now exist in the market place.